What in the world isWake up Reykjavik?

First and foremost, we are here to help every fun traveller that is on his way to Iceland to make the absolute most out of the long awaited Iceland holiday. Join our local tours to explore Reykjavik in the funnest way possible, meet new friends and get to know our true culture by experiencing it first hand.

We at Wake Up Reykjavik think of ourselves as the funnest travel company in Iceland, run by best friends and a small team of awesome locals. Our vision is to create unforgettable local experiences for all our guests as we explore Reykjavik through food, beer and nightlife. We always keep our groups small to ensure a personal experience as we get to know our hometown like the locals.

Wake Up Reykjavik was founded in early 2014 and we soon got known for our awesome Reykjavik Bar Crawl that get’s people together every weekend as we experience a perfect night out in Reykjavik with friends from all over the world. We also got global recognition for planning wild Bachelor parties in and around Reykjavik.

In 2015 we added our today's signature tour to the catalog with a blast, the Reykjavik Food Walk tour and it is safe to say that it is by far the most delicious tour in Iceland. Today, it is the no.1 rated tour in Iceland on Trip Advisor.

We also host the ultra week-night out, the Reykjavik Beer tour. As the name suggests, you are now able to explore our beautiful Reykjavik and get to know everything about our vibrant beer culture at the same time. Sounds dangerous but we cannot recommend this experience highly enough!

Meet the team

Anna Sara
Anna Sara

CEO

Anna Sara is a girl like no other. She has a weird fascination with blood, bruises and injuries. Don’t get too alarmed, she actually studied special effects makeup at Burbank University in California.

Anna started out with the company as a guide for our food, beer and bar walks and still hops in every now and then. She has no problem with doing a full on nine to five office day, from that straight to a beer tour and then showing up first thing again at nine the day after. So when we tell you she is a woman of many talents. We really mean that.

Anna Sara knows the company in and out and leads it with a loving touch. If there is anything that needs handling Anna is the first one there.

Dan
Dan

Owner

Look at Dan once, and you will never forget that beard. When he’s not being the founder of Wake Up Reykjavik, he likes spending his time wrestling and fighting in cages like well behaved Vikings do. Dan has a temper of a Buddhist monk and likes spending his time hiking unexplored grounds resulting with the nickname of “Hiker Dan”.

After years of experience in the restaurant & bar industry, Dan founded Wake Up Reykjavik in 2014 and the brand and all our guests have everything to thank to his limitless dedication in letting travellers experience the real Reykjavik.

Egill Fannar
Egill Fannar

Owner

The Ying to Dan's Yang, here we introduce a man with a lot of charm, charisma, and wit who also started the company along with Dan. A country boy with a physical figure equivalent to Hercules who found his way Reykjavik to pursue his wildest dreams, is now living large and taking charge with miss Iceland on his left lap and their chihuahua on right.

Egill is a man of many talents such as doing back flips on snowboards, collecting ridiculous hats from all over the world but the most important growing talent is definitely his ping pong skill which is currently going through the roof.

Guðný! (Good-knee)
Guðný! (Good-knee)

Food tour guide

Some people say that if you manage to say Guðný Ljósbrá Hreinsdóttir correctly a little elf will appear and give you all the gold your heart desires. We still haven't figured that out so we just call her “Good Knee”.

Gudny has been with the Wake Up Team for two years now doing a little bit of everything. Being from a small fishing village in the Reykjavík center area she always knows what's happening downtown.

Along with working for WUR Gudny works for an agency that has some of the biggest pop stars in Iceland. So if you find her, you find a party.


Stormtrooper!
Stormtrooper!

​Office Joker & ambassador of good vibes

​A few dedicated Star Wars fans in our awesome Wake Up team adopted this sad Stormtrooper just to cheer him up a few years ago and he has sticked with us ever since.

He & his fellow troops from the Death Star have remained unemployed after the original death star was destroyed in 1977 by the young pilot Luke Skywalker who was really strong with the Force.

Today, the Stormtrooper is all cheered up and happy and he is the office joker at Wake Up Reykjavik. Furthermore, if anyone is in need for a quick stress release - Then he is always up for a good ping pong game.

Eygló!
Eygló!

Food Tour Guide

The best way to put it is that Eygló (not to be mistaken for igloo) is why people say good things come in small packages. As an avid traveler she has been on two trips around the world and one interrail through Europe. So chances are, where you live she's been there!

When Eygló is not touring around Reykjavík city or travelling the globe she loves to snowboard, play cards, drink red wine and follow her passion of photography.

Since she is also a wedding photographer! Who knows if she will snap a quick photo of the group on your tour.


Karen!
Karen!

Food Tour Guide

Karen is our lovable goofball tour guide. No matter the circumstances everyone on the tour WILL leave with a full belly and a smile on their face. She is a townrat, as we say, meaning she and her whole family is from downtown Reykjavík. So she knows the city in and out.

Karen is a big lover for all animals and if you come across a dog during the tour, the tour WILL be stopped and that dog WILL be petted.

Karen is such a lovely, bubbly personality and has the gift to turn any tour into a once in a lifetime experience.


Móði (Thor)
Móði (Thor)

Food & Beer Tour Guide

Our very own Thor. Just like the nordic god himself, Móði is a rock hard beast-like entity created by the ice and fires that dwell under Iceland itself. Or Breiðholt, he actually comes from a suburb of Reykjavík known as Breiðholt.

He has not yet met a gym equipment that has had him beat and his pcysuice shows, Thor actually was the young adults Fitness champions here in Iceland.

And as if that is not enough this mustached bundle of muscles actually speaks 5 different languages! Icelandic, english, danish, spanish and puertugeese. Oh and he also dabbles in sweedish and norweegian!


Magga!
Magga!

Food Tour Guide!

Margrét Ósk or “Magga” is truly a wish come true (ósk means wish in Icelandic). Since she was born and raised in Sweden but then later moved to Iceland she has had the full nordic upbringing. Magga now lives in downtown Reykjavík where she is working with us as a guide and studying law at the University of Iceland. She is very grounded, approachable and determined with tons of love to give for all things living!

When Magga was a young girl in Sweden she actually printed out ALL of the Harry Potter spells from Wikipedia and learned them by heart. Then ran around the woodlands of Uppsala (her hometown) casting expelliarmus to various squirrels and cats that would cross her path. Adorable.