Wake Up Reykjavik
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Privacy Policy

Wake Up Reykjavik | www.wakeupreykjavik.com Last updated: April 2026

Wake Up Reykjavik ("we," "us," or "our") operates the website www.wakeupreykjavik.com and provides guided tour experiences in Reykjavik, Iceland. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have.

By booking a tour or using our website, you agree to the practices described below.

1. Who We Are

Wake Up Reykjavik is the data controller responsible for your personal data.

Contact: Email: info@wakeupreykjavik.com Website: www.wakeupreykjavik.com

2. What Data We Collect

Booking Data

When you book a tour, we collect:

  • Full name
  • Email address
  • Phone number
  • Accommodation details (for pick-up coordination, where applicable)
  • Number of guests and any dietary requirements or special requests

Usage Data

When you visit our website, we automatically collect:

  • IP address
  • Browser type and version
  • Pages visited, time spent, and referring URL
  • Device type and operating system

Cookies

We use cookies to operate the website, remember your preferences, and analyse traffic. See Section 7 for details.

3. Why We Use Your Data

We process your personal data for the following purposes:

  • Fulfilling your booking — confirming reservations, coordinating meeting points, and delivering your tour experience.
  • Communication — sending booking confirmations, reminders, and post-tour follow-ups.
  • Marketing — sending you relevant offers and updates via email. You can unsubscribe at any time using the link in any email.
  • Website improvement — analysing how visitors use our site to improve content, performance, and user experience.
  • Legal obligations — complying with Icelandic tax, accounting, and regulatory requirements.

Legal Basis (GDPR)

  • Contract: Processing necessary to fulfil your booking.
  • Legitimate interest: Website analytics, fraud prevention, and service improvement.
  • Consent: Marketing emails and non-essential cookies. You may withdraw consent at any time.
  • Legal obligation: Retention of transaction records as required by Icelandic law.

4. Who We Share Your Data With

We do not sell your personal data. We share it only with the following service providers, who process data on our behalf:

ProviderPurposeBókunBooking engine and tour marketplaceTeyjaPayment processingMailchimp (Intuit)Email marketingGoogle AnalyticsWebsite traffic analysisMeta (Facebook)Remarketing and advertising

These providers are bound by data processing agreements and may only use your data as instructed by us. Some providers (Mailchimp, Google, Meta) are based in the United States and rely on approved transfer mechanisms under GDPR (such as Standard Contractual Clauses) to safeguard your data.

We may also disclose your data if required by law or to protect our legal rights.

5. How Long We Keep Your Data

We retain your data only as long as necessary:

Data typeRetention periodBooking and transaction records7 years (Icelandic accounting law)Marketing email contactsUntil you unsubscribeWebsite analytics data26 monthsCustomer service correspondence2 years after last contact

After these periods, your data is deleted or anonymised.

6. Your Rights

Under the GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate or incomplete data.
  • Delete your data (where no legal obligation requires us to keep it).
  • Restrict or object to certain processing.
  • Data portability — receive your data in a structured, machine-readable format.
  • Withdraw consent at any time for marketing or non-essential cookies.

To exercise any of these rights, email us at info@wakeupreykjavik.com. We will respond within 30 days.

If you believe we have not handled your data properly, you have the right to file a complaint with the Icelandic Data Protection Authority:

Persónuvernd Rauðarárstígur 10, 105 Reykjavik www.personuvernd.is

7. Cookies

We use cookies for the following purposes:

  • Essential cookies — required for the website to function (e.g., session management).
  • Analytics cookies — help us understand how visitors use the site (Google Analytics).
  • Marketing cookies — used to deliver relevant ads on other platforms (Meta/Facebook).

You can manage your cookie preferences through the cookie banner on our website or by adjusting your browser settings. Disabling certain cookies may affect website functionality.

8. Payment Security

We do not store your payment card details. All payment information is handled directly by our payment processor, Teyja, which complies with PCI-DSS security standards.

9. Children's Privacy

Our services are not directed at anyone under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. For significant changes, we will notify you by email where possible.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data:

Email: info@wakeupreykjavik.com Website: www.wakeupreykjavik.com