Terms and Conditions

Before and after Booking

By finalising a booking through our website, you confirm that you have read, understood, and agreed to our terms and conditions.

Wake Up Reykjavík, is a local company based in the heart of Reykjavík, Iceland. Our mission is to be your gateway to a range of authentic Icelandic experiences. While we are proud to directly manage and host several of our signature tours, we also collaborate with a select network of local tour operators for some of our experiences to be able to offer a more diverse tour selection. These partnerships are forged with the finest specialists in each respective field, ensuring that every aspect of your adventure meets our high standards and provides an exceptional experience!

Should you encounter any issues while booking on our official website, https://wakeupreykjavik.com, please reach out to our Customer Service Team at info@wakeupreykjavik.com and we will be happy to assist you!

It is crucial that you provide all the necessary details accurately during the booking process. Upon the completion of your booking, you will receive a confirmation email containing your booking number and the voucher(s) for the service(s) you have reserved. This voucher acts as your proof of payment; therefore, you must always be able to provide a physical copy or an electric version on your mobile device to show on the day of your tour.

You bear the responsibility to review all details in your booking confirmation and related documents to verify their accuracy. In the event of a discrepancy, such as incorrect dates or an erroneous number of participants, please contact Wake Up Reykjavík immediately. Timely notification is essential, as it may become increasingly challenging to alter your reservation as the tour departure date approaches. Wake Up Reykjavík will not assume responsibility for errors made during the booking process that are not promptly reported.

So please, take the time to go over all the relevant information you put in during the booking process and any information we give out on your vouchers as soon as you receive them to be sure everything is in order.

Cancellation and Refund policy

All cancellations must be sent in writing to our email address at info@wakeupreykjavik.com. If it is not possible for you to send us your cancellation via email, you can call our office. Our phone line is open during our office hours on weekdays from 9:00 - 17:00 pm GMT or on weekends from 10:00 am - 17:00 pm GMT our number is +354 454 0222.

Our following cancellation policy for scheduled tours applies:

More than a 24-Hour Notice: If you cancel any scheduled tour with Wake Up Reykjavík (via phone or email) with more than 24 hours notice from tour start time, we'll happily refund you in full, no questions asked!

Within 24-Hour Notice: Should you need to cancel within 24 hours of the scheduled booking, you do not fit the requirements for a refund and we will have to charge you for the tour.

Flight Delays or Cancellations: We understand the unpredictability of travel. If you miss your tour due to flight-related issues and do not inform us before the tour, we recommend reaching out to your travel insurance for reimbursement. Many of our guests have done so and gotten their money back successfully.

Tour unexpectedly has to be Cancelled: If we have to cancel your tour unexpectedly or with a short notice for any reason (e.g., a weather storm, a tour guide suddenly becomes ill, the tour does not reach the minimum numbers required) we, first off, are extremely sorry about that and will do what we can to rebook you so you don’t miss out on a fantastic experience. Should a rescheduling not be possible or you just want to cancel we will of course issue out a full refund.

Our following cancellation policy for private tours applies:

Should you book a private tour with Wake Up Reykjavík we require a cancellation notice made with a minimum of 7 days prior to the tour departure.

More than a 7-Day Notice: If you cancel any private tour with Wake Up Reykajvík (via phone or email) with more than a 7 day notice from tour start time, we'll happily refund you in full, no questions asked!

Within the 7-Day Notice:: Should you need to cancel within 7 days of the private booking, you do not fit the requirements for a refund and we will have to charge you for the tour. Please contact us immediately and we will do our best to try and accommodate your request but this might result in us having to charge the tour in full.

Tour unexpectedly has to be Cancelled: If we have to cancel your tour unexpectedly or with a short notice for any reason (e.g., a weather storm, a tour guide suddenly becomes ill, the tour does not reach the minimum numbers required) we, first off, are extremely sorry about that and will do what we can to rebook you so you don’t miss out on a fantastic experience. Should a rescheduling not be possible or you just want to cancel we will of course issue out a full refund.

Modifications and changes.

Wake Up Reykjavík prides itself on delivering high-quality tour experiences as advertised. However, we reserve the right to make alterations to the tour itineraries, schedules, or transportation if deemed necessary due to circumstances beyond our control (e,g., to change any tour route to avoid sudden hazardous weather conditions).

We are committed to ensuring that any changes made will be minor in nature and will not detract from the overall tour experience. In the event of a modification, we will make every reasonable effort to inform our customers as soon as possible.

When you book with Wake Up Reykjavík, you acknowledge and agree to the possibility of such modifications and trust that we will only make changes with your best interest and safety in mind.


All tours and activities offered by Wake Up Reykjavík are undertaken at the participants' own risk. Wake Up Reykjavík does not assume any responsibility for accidents that are caused by our customers or can be traced back to their actions.

Participants are responsible for ensuring that they are medically and physically able to partake in our tours. Wake Up Reykjavík is not liable for any incidents related to chronic diseases, medical conditions, or allergies of participants.

Wake Up Reykjavík will not be held responsible for any accidents or injuries that occur outside of our provided transportation. It is the responsibility of each customer to adhere to safety guidelines and instructions at all times during the tour.

Wake Up Reykjavík promotes an environment of respect and safety. We do not tolerate any form of violence, racism, or harassment towards our staff or fellow tour participants. We reserve the right to terminate a tour without refund and take legal action if necessary against anyone exhibiting such behaviours.

During tours, our guides and staff may take photographs or videos that could be used for marketing purposes, including publication on social media platforms. If you do not wish to be photographed or have your image used in this way, please inform our staff at the start of the tour.

By booking a tour with Wake Up Reykjavík, you acknowledge and agree to these terms.

Privacy Policy

At Wake Up Reykjavík, accessible from www.wakeupreykjavik.com, one of our main priorities is the privacy of our visitors and customers. This Privacy Policy document contains types of information that is collected and recorded by Wake Up Reykjavík and how we use it, store it and might share it.

Information We Collect

When you book a tour with Wake Up Reykjavík, we may ask for your contact information, including items such as name, email address, phone number, and accommodation details.

How We Use Your Information

We use the information we collect in various ways, including to:

Provide, operate, and maintain our tour experiences.

Communicate with you, either directly or through one of our trusted partners, including for customer service, to provide you with updates and other information relating to your upcoming activity.

To send you relevant emails related to the tours you booked with us.

Wake Up Reykjavík follows a standard procedure of using log files. The information collected by log files include internet protocol (IP) addresses. [1]

Visiting wakeupreykjavik.com[2]

Effective date: February 27, 2019

Wake Up Reykjavik operates the www.wakeupreykjavik.com website (hereinafter referred to as the “Service”).

This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from www.wakeupreykjavik.com


Service Service is the www.wakeupreykjavik.com website operated by Wake Up Reykjavik

Personal Data Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies Cookies are small files stored on your device (computer or mobile device).

Data Controller Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

Data Processors (or Service Providers) Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.We may use the services of various Service Providers in order to process your data more effectively.

Data Subject (or User) Data Subject is any living individual who is using our Service and is the subject of Personal Data.


We collect several different types of information for various purposes to provide and improve our Service to you.



While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

Email address

First name and last name

Phone number

Address, State, Province, ZIP/Postal code, City

Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email we send.


We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.


We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyse our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

Session Cookies. We use Session Cookies to operate our Service.

Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

Security Cookies. We use Security Cookies for security purposes.


Wake Up Reykjavik uses the collected data for various purposes:

To provide and maintain our Service

To notify you about changes to our Service

To allow you to participate in interactive features of our Service when you choose to do so

To provide customer support

To gather analysis or valuable information so that we can improve our Service

To monitor the usage of our Service

To detect, prevent and address technical issues

To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information


If you are from the European Economic Area (EEA), Wake Up Reykjavik legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Wake Up Reykjavik may process your Personal Data because:

We need to perform a contract with you

You have given us permission to do so

The processing is in our legitimate interests and it is not overridden by your rights

For payment processing purposes

To comply with the law


Wake Up Reykjavik will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

Wake Up Reykjavik will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.


Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside Iceland and choose to provide information to us, please note that we transfer the data, including Personal Data, to Iceland and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Wake Up Reykjavik will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.



Wake Up Reykjavik may disclose your Personal Data in the good faith belief that such action is necessary to:

To comply with a legal obligation

To protect and defend the rights or property of Wake Up Reykjavik

To prevent or investigate possible wrongdoing in connection with the Service

To protect the personal safety of users of the Service or the public

To protect against legal liability


The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.


We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.


If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Wake Up Reykjavik aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

The right to object. You have the right to object to our processing of your Personal Data.

The right of restriction. You have the right to request that we restrict the processing of your personal information.

The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

The right to withdraw consent. You also have the right to withdraw your consent at any time where Wake Up Reykjavik relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).


We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyse the use of our Service.

Google AnalyticsGoogle Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en​


Wake Up Reykjavik uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimise and serve ads based on your past visits to our Service.

Google Ads (AdWords)Google Ads (AdWords) remarketing service is provided by Google Inc.You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/adsGoogle also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en​

FacebookFacebook remarketing service is provided by Facebook Inc.You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation​


We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American

Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

SquareTheir Privacy Policy can be viewed at https://squareup.com/legal/privacy-no-account​


Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.


We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


If you have any questions about this Privacy Policy, please contact us:

By email: info@wakeupreykjavik.com